Technical / Glossary definition

Canonical URL

The preferred URL a page declares when substantially similar versions can be reached at multiple addresses.

Operational meaning

A canonical is a hint about which URL should represent a group of duplicate or near-duplicate pages. It helps consolidate signals, but it is not a redirect and it does not override every conflicting signal.

Common misunderstanding

A canonical tag does not remove a public page or force a search engine to index the selected URL.

References

  1. How to specify a canonical URL with rel=canonical and other methodsGoogle Search Central (accessed July 18, 2026)

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