Independent SEO research lab

SEO research for people who want receipts instead of rituals.

Rank Builder SEO studies technical SEO, pricing, provider claims, audit quality, bad SEO patterns, and small-site experiments without selling SEO services on the page.

Research map

The publishing system

Rank Builder publishes guides, reviews, pricing notes, experiments, terminology, and methods as linked public records instead of sales collateral.

Guides

Guides

Practical buyer-defense guides for reading SEO work, proposals, audits, and recurring reports.

Open section
Technical SEO

Technical SEO

Crawlability, canonicals, sitemaps, rendering, and deployment details that survive contact with real sites.

Open section
Audit Reviews

Audit Reviews

Reviews of SEO audit quality, scope, proof, and the difference between signal and performance theater.

Open section
Pricing

Pricing

Pricing transparency, buying models, and the questions that matter before a contract gets signed.

Open section
Bad SEO Patterns

Bad SEO Patterns

Named patterns that create buyer confusion, reporting fog, or technical damage without proving value.

Open section
Experiments

Experiments

Public test logs with hypotheses, changes, limits, and notes about what the result does not prove.

Open section
Dictionary

Dictionary

Short, technical definitions for SEO terms that are often used loosely or explained badly.

Open section
Methodology

Methodology

Editorial rules, citation standards, review rules, and corrections policy for the publication.

Open section
Research

Research

Longer research notes and source-backed observations that do not fit a shorter guide or dictionary format.

Open section

Latest published content

Current entries

Only published entries appear here. Drafts stay private until they pass source and review checks.

Technical SEO

Cloudflare Pages SEO Baseline

A practical baseline for checking a static Cloudflare Pages deployment before deeper SEO experiments begin.

Pricing

SEO Pricing for Small Businesses

A buyer-defense pricing guide focused on scope, tradeoffs, and the questions that matter more than decorative averages.

Guides

Technical SEO Baseline Checklist

A restrained checklist for confirming that a site can be crawled, understood, and measured before deeper SEO work begins.

Guides

How to Read an SEO Audit

A practical guide to reading SEO audits for proof, prioritization, and buyer usefulness instead of document theatrics.

Guides

How to Evaluate an SEO Provider

A buyer-defense guide to evaluating SEO providers without relying on prestige signals or decorative certainty.

Experiments

RB-EXP-001: Title Format Baseline

The first public Rank Builder experiment log for title format testing on a clean static publishing shell.