Topic 07 / 5 primary articles
Buying and Evaluating SEO
Evaluate audits, reports, guarantees, pricing, and providers by the evidence they expose and the decisions they help a business make.
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- 01
How to read an SEO audit without getting snowed
A useful audit connects every finding to evidence, consequence, priority, and a practical next action.
- 02
Ranking guarantees are a contract-reading exercise
Treat guarantees as prompts for better questions, never as evidence of competence.
- 03
SEO pricing without the decorative averages
Compare the work, access, assumptions, and accountability—not just the monthly number.
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Every article
in this topic.
Evaluate audits, reports, guarantees, pricing, and providers by the evidence they expose and the decisions they help a business make.
Buying SEO
How to read an SEO audit without getting snowed
A long PDF is not a strategy. Here is how to separate reproducible findings from expensive formatting and recycled warnings.
Buying SEO
A local SEO provider scorecard you can actually use
Evaluate access, operating discipline, local evidence, reporting, and ownership before charisma gets a vote.
Claim checks
Ranking guarantees are a contract-reading exercise
The promise is only as useful as its query set, geography, device context, exclusions, and remedy.
Buying SEO
SEO pricing without the decorative averages
Most pricing questions are scope questions wearing a dollar sign. Ask what actually happens after the invoice.
Measurement without theater
Seven questions every SEO report should answer
Reporting should reduce uncertainty and change decisions. If it only inventories activity, it is a receipt for busyness.
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