Content / Glossary definition

Search intent

The job a searcher appears to be trying to complete with a query.

Operational meaning

Intent is inferred from the wording, context, result set, and behavior around a query. Useful pages satisfy the underlying task instead of merely repeating the phrase.

Common misunderstanding

Intent is not a fixed four-label taxonomy and can differ across people, moments, and result types.

References

No external reference is claimed for this plain-language definition.

Return to this term in the glossary index →