Why it matters
Editorial standards matter most when a site covers buying decisions. Readers need to know whether a page is sourced, provisional, corrective, experimental, or opinionated. This policy exists to make those distinctions visible.
What gets published
- Guides that help readers verify technical or buying claims.
- Pricing pages that explain how SEO work is scoped and sold without inventing market certainty.
- Methodology pages that explain how the site evaluates evidence.
- Experiment logs that say what changed, how it was measured, and what the result does not prove.
What stays out
- service advertising
- fake testimonials
- fake rankings or stars
- unsupported named-company accusations
- guaranteed-outcome copy
- AI-written claims without review and sourcing